Starbucks is set to retire some “less popular beverages” from its menu in an effort to boost sales and prioritize customer experience. CEO Brian Niccol has announced changes to refocus the Seattle-based coffee chain’s offerings. As part of the menu overhaul, Starbucks will be cutting a selection of beverages, including several Frappuccino blended drinks, starting March 4.
The decision to remove these drinks comes as part of an initiative to streamline the menu, reduce wait times, and improve the quality and consistency of the items offered. The drinks facing retirement either had low sales, were complex to prepare, or overlapped with other menu items. The Royal Breakfast Latte, White Hot Chocolate, and various Frappuccino blends are among those beverages set to be cut.
In addition to the menu changes, Starbucks has also announced corporate layoffs affecting 1,100 employees. The move is part of a restructuring effort to optimize the company’s global operations. Those impacted by the layoffs will receive comprehensive severance packages, including pay, healthcare, and career transition services.
Despite the cuts, Starbucks plans to introduce new offerings, such as Lavender beverages and an Iced Cherry Chai, in the spring. These changes reflect the company’s commitment to innovation and aligning with its core identity as a coffee company. Stay updated on the latest developments in Starbucks’ menu and corporate strategy.
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